What you actually keep after every cost, which ads earn it, and where checkout leaks.
Built from what merchants said was missing.
Free 14-day trial · no card required · revoke access from Shopify any time
Connects to what you already use — no spreadsheets, no tagging, no developer.
Orders, products, payouts
Facebook & Instagram ads
Search, Display & YouTube
Snap Ad Manager
More coming soon
Why Aplōn
Aplōn is Greek for simple. That isn’t a design principle, it’s the product decision every one of these comes from.
Cost of goods that changes by country, because landing a product in Germany doesn’t cost what it costs in Ohio. Bundles that draw down their components and are costed as what’s in the box. Checkout drop-off by step — contact, address, shipping, payment — so a leak has a location, not a percentage. Refunds kept apart from returns.
No onboarding call, no implementation fee, no data team, no tagging plan. You approve the Shopify permissions and close the tab. Today’s revenue is there almost immediately; margin follows once you’ve entered your costs, once.
Aplo doesn’t answer from a single dashboard. When you ask a question it receives the relevant slice of every surface at once — P&L, ads, cohorts, inventory, refunds — and answers across them. It will also tell you when your data doesn’t cover the question rather than inventing a number.
Profit analytics, ad attribution, cohorts and retention, inventory forecasting, reporting, and an assistant that works across all of them. Bought separately that’s nine vendors, nine logins and nine sets of numbers that don’t agree with each other — and no way to tell which one is right. Fourteen days free, no card, no annual contract.
The product
Four of the tools you’ll use every week. There are another twenty-one below.
True profit & loss
Aplon takes gross revenue and subtracts every real cost — discounts, refunds, cost of goods, shipping you actually paid, payment fees off your Shopify Payments ledger, ad spend and your operating expenses — to a net profit figure you can act on.
“Which product is quietly losing money?”
House Blend 1kg. It brings in $18,400 — 2.5× your next product — and keeps $1,100 after shipping and ad spend. Single Origin does $7,200 and keeps $2,440.
Checkout funnel
Shopify tells you how many reached checkout and how many paid. Aplon’s own storefront pixel watches the four steps in between, so the drop-off has an address instead of a percentage.
“Why was last Tuesday so slow?”
Traffic held steady — it was checkout completion that fell, and almost all of it at the shipping step. 41% of people who reached it left there.
Ads & attribution
Meta, Google and Snapchat report the ROAS that makes them look good, and none of them sees your refunds or your cost of goods. Aplon attributes with its own pixel and measures every campaign against the break-even that comes from your real margin.
“Is my Summer Sale campaign working?”
Meta shows 3.2×, but 38% of those orders were refunded within two weeks — which Meta never sees. After refunds and COGS it returns 1.7×, under your 2.9× break-even.
Customers & cohorts
Lifetime value calculated from real repeat behaviour rather than an average order times a guess, revenue retention by acquisition month, and the segment worth winning back before it goes quiet for good.
“Which customers should I win back?”
142 buyers from your Q1 cohort ordered twice and went quiet. They reorder every 45 days on average and are 60+ days overdue — about $4,900 of lifetime value.
Aplo, your store’s analyst
A chatbot bolted onto one dashboard can only tell you what that dashboard already shows. When you ask Aplo something, it receives the relevant slice of every analytics surface at once — so it can connect your refund rate to a campaign, or your reorder rhythm to a stock-out, in a single answer.
“Why is profit down when sales are up?”
Revenue is up 12% but net profit slipped 8%. Your mix moved to the 1kg bags — 61% of orders against 44% last quarter — and they carry your thinnest margin once shipping is counted.
“What should I reorder before I run out?”
House Blend 1kg is moving 9 units a day with 41 left — about 4 days of cover. Your supplier takes 12 to restock.
“Where should I grow next?”
Australian customers spend 28% more per order and refund half as often as your US buyers — and they found you organically, with no ad spend.
Everything included
Three rungs: see what happened, know what you kept, then act on it. Every tool below ships today.
Revenue Calendar
Every day of the year as a heatmap. Click a day, see what happened.
Conversion Funnel
Session to purchase, including the four steps inside checkout.
Customers
New vs returning, real lifetime value, and who is drifting away.
Cohorts
Revenue retention by signup month — does last spring still pay you?
Geography
Country, province and city. Where you sell, and where you refund.
Abandoned Carts
What was left behind, what it was worth, what is recoverable.
Product Journeys
What gets bought together, and what gets bought next.
Channel Journey
First touch to purchase, per channel, from your own pixel.
Refunds & Returns
Split by whether the product came back, or you just paid out.
Shipping
What delivery actually costs you against what you charged.
Inventory Levels
Stock on hand across locations, with sell-through.
Expenses
Fixed costs and one-offs, so net profit is net.
True Profit & Margin
Revenue minus every real cost, per product and per variant.
Per-Country COGS
Dated cost sets per variant per destination — history stays honest.
Payment Fees
Read from your Shopify Payments ledger, not estimated at 2.9%.
Ad Attribution
Meta, Google and Snapchat spend against break-even ROAS from your margin.
Weekly AI Digest
Monday-morning briefing: what happened and the one thing to act on.
Alerts
Tell Aplon what matters. It watches so you don’t have to.
Ads Management
Pause campaigns and edit budgets without leaving Aplon.
AI Storefront Scan
Reads your live storefront against your best sellers, says what to fix.
Inventory Forecast
What runs out and when, from your real sell-through rate.
Revenue Forecast
Where the month lands if the last few weeks hold.
Creative Analytics
Per-creative ROAS and fatigue — which ad is tiring, not just which set.
Excel Export
Every tool, any timeframe, one sheet each. For your accountant.
Cross-Store Analytics
Two or more stores, compared and combined in one view.
Team Seats
Invite your ops person, your agency, your accountant.
Pricing
Four rungs: see what happened, know what you kept, act on it, then scale. Try it free for 14 days on Growth — no card required.
Cancel any time. Access runs to the end of the current month.
See
See everything your store is doing.
Know
Know your true profit.
Act
Act on it — manage ads & your team.
Scale
Run a portfolio at scale.
Not ready to commit?
Start a 14-day free trial on Growth — full access, no card required.
* Full history as data from your store(s) finishes importing. Extra stores are $99/mo each. Pro includes unlimited Aplo questions, 5-year history, 10 seats and up to 5 stores. Prices in USD. The free 14-day trial runs on Growth, whichever plan you choose afterwards.
FAQ
Three minutes from now you’ll know what you actually keep. Free for 14 days, no card required.